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Vedder Thinking | News Blaine Kimrey Shares Legal Perspective on GDPR Penalties in AdExchanger Article

Media Mention

Shareholder Blaine Kimrey was recently quoted in the AdExchanger article “French Startup Teemo Appeases GDPR Regulators, Avoids a Fine.” The article focused on Paris company Teemo, which recently received a warning from France’s data protection authority for using data without informed consent in violation of the new General Data Protection Regulation (GDPR) laws.

The company quickly responded by devoting major efforts to compliance, and the firm was given the all-clear (for now) in October. Mr. Kimrey pointed out the relative regulatory flexibility of GDPR enforcement in comparison to some U.S. regulatory authorities and reminded readers that EU regulators aren’t gunning to put small businesses out of business, stating GDPR is “mainly intended to guide behavior, to encourage compliance, not as a vehicle for penalizing.”

“The potential penalties are severe under GDPR and they’re definitely there for a reason, but the people I’ve heard speak about GDPR, including those involved in its drafting, don’t see penalties as the standard enforcement proceeding,” Mr Kimrey noted. “Companies that do their best, that devote whatever the EU data protection authority deems to be the appropriate level of resources to the matter, will get injunctive relief.”

The article concludes that the environment seems promising for companies in Europe as they adjust to the new regulations.

To read Mr. Kimrey’s comments and the article in full, please click here. If you have any questions regarding GDPR compliance, please contact Blaine Kimrey at +1 (312) 609 7865 or any other Vedder Price attorney with whom you have worked.



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Blaine C. Kimrey

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