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Global Brand Management Best Practices Checklist
Newsletter/Bulletin
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April 2016
- Task: trademark selection
Objective: to narrow the list of potential brands to those for which a trademark search is needed - Task: trademark clearance search and opinion
Objective: to determine the risks associated with use and registration of the trademark - Task: trademark investigation of third party trademark
Objective: to determine additional required information regarding any specific third party trademark identified in the trademark availability search in order to clear any hurdles to successful use and registration of the brand - Task: trademark application filing, prosecution and registration
Objective: to obtain the broadest possible scope of protection in the filing jurisdiction - Task: trademark docket portfolio management
Objective: to track trademark portfolio particulars including all deadlines of required action to be taken to maintain and enforce rights in the brand - Task: trademark watch services
Objective: to effectively identify third party infringement of the brand - Task: brand enforcement plan (pre-litigation and litigation)
Objective: to protect and enforce the brand against third party infringement - Task: advertising, marketing and product packaging review
Objective: to ensure that promotion of the brand does not violate third party rights and to ensure that third party promotions do not impair the brand - Task: online strategies
Objective: to ensure that the brand is effectively protected, promoted and enforced online - Task: IP and IT agreements with third parties
Objective: to ensure that the brand is effectively protected, enforced and monetized in transaction documents - Task: brand guidelines and employee training programs
Objective: to ensure sufficient quality control of the brand
For more information, please contact your Vedder Price attorney.
For a PDF copy of the checklist above, click the link below.
Vedder Thinking | Articles Global Brand Management Best Practices Checklist
Newsletter/Bulletin
April 2016
Reader View
- Task: trademark selection
Objective: to narrow the list of potential brands to those for which a trademark search is needed - Task: trademark clearance search and opinion
Objective: to determine the risks associated with use and registration of the trademark - Task: trademark investigation of third party trademark
Objective: to determine additional required information regarding any specific third party trademark identified in the trademark availability search in order to clear any hurdles to successful use and registration of the brand - Task: trademark application filing, prosecution and registration
Objective: to obtain the broadest possible scope of protection in the filing jurisdiction - Task: trademark docket portfolio management
Objective: to track trademark portfolio particulars including all deadlines of required action to be taken to maintain and enforce rights in the brand - Task: trademark watch services
Objective: to effectively identify third party infringement of the brand - Task: brand enforcement plan (pre-litigation and litigation)
Objective: to protect and enforce the brand against third party infringement - Task: advertising, marketing and product packaging review
Objective: to ensure that promotion of the brand does not violate third party rights and to ensure that third party promotions do not impair the brand - Task: online strategies
Objective: to ensure that the brand is effectively protected, promoted and enforced online - Task: IP and IT agreements with third parties
Objective: to ensure that the brand is effectively protected, enforced and monetized in transaction documents - Task: brand guidelines and employee training programs
Objective: to ensure sufficient quality control of the brand
For more information, please contact your Vedder Price attorney.
For a PDF copy of the checklist above, click the link below.
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