Intellectual Property Shareholder Daniel H. Shulman recently co-authored the article “Trademark ‘tacking’ – a refresher course on the brand refresh in light of Bertini v. Apple” in World Trademark Review, discussing the tension between U.S. trademark law and the classic brand refresh, in light of the U.S. Federal Circuit’s instructive decision in Bertini v. Apple.

Mr. Shulman discusses the background of trademarks, the evolution of trademarks and tacking. For more information on this subject, click here. Subscription may be required for viewing.